A company goes public when its stock is sold to public market investors for the first time and the value of the entire company is determined when it begins trading on a public exchange. Pricing is determined in the NYSE opening auction based on supply and demand in the market at that time. In a traditional IPO, new primary shares being issued for the first time are sold to a subset of investors the night before public trading. In Direct Listings to date, public trading begins with the sale of shares from existing shareholders. Until now, it was not possible to raise capital via Direct Listings.
Now, we are adding the option for newly issued shares, either alongside existing shares or standalone, to be priced in an opening auction. The value of these newly issued shares represents the capital raised by the company. All of the newly issued shares sold by the company itself must be sold in the opening auction, at one price and at one time. Selling shareholders may also sell in the opening auction if there is demand for additional shares at the opening auction price and may also sell at any time after the opening auction is completed.