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Q&A with Harbor Capital Advisors

December 14, 2023
Joseph Higgins headshot
Steve Cook

Managing Director, ETFs, Harbor Capital Advisors

This week we sit down with Steve Cook at Harbor Capital Advisors to discuss the company’s entry into the active ETF market.

Harbor Capital Advisors has offered investors access to a boutique set of active managers for over 35 years. The firm entered the active ETF market in the fall 2021 with the launch of NYSE Arca-listed SIFI & SIHY. Since then, the line-up has grown to include 14 ETFs across asset classes. What led to the decision to enter the active ETF market and what is on the horizon for Harbor?

Harbor has a long history of manager research, uncovering boutique asset managers across the globe with a great investment process that delivers alpha to investors, and then packaging those strategies in a registered fund that retail investors can benefit from. What was once a one-size-fits-all process using mutual funds, the industry and investor preferences have evolved, where the retirement channel now often prefers the CIT structure for its cost efficiency, and the wealth channel has shown a preference for ETFs given their reduced cost, tax efficiency, liquidity and transparency. As such, Harbor wants to meet investors and advisors where they are, so we strive to be vehicle agnostic and offer mutual funds, CITs and ETFs to give our clients the choice of what best meets their needs. Over the last decade, advisors and investors have shown a preference for ETFs, and Harbor has launched, and will continue to launch, active ETF products to meet that demand.

As a global asset manager what benefits and/or nuances come with operating an active ETF product line-up compared to other investment wrappers (i.e., mutual funds, CITs, etc.)?

There are several benefits and nuances to operating an active ETF platform for an asset manager. The primary benefit is offering your clients choice of structure. Many advisors and investors have shown a preference for ETFs due to the advantages they bring, including cost, transparency, liquidity, and tax efficiency. At Harbor, we focus on offering investment strategies from world class managers that will deliver elevated returns to investors across asset classes. By offering ETFs we can focus on this core capability while also benefiting from the advantages that come from the ETF wrapper. With those advantages comes the responsibility of supporting those advisors and investors throughout the ETF lifecycle, including educating them on the capital markets and execution to allow smooth entry and exit with our ETFs. We work with the liquidity community to support liquidity, understanding platform needs surrounding ETFs and working with platform block desks to support advisors, along with the daily operations to support in-kind creation and redemption.

Harbor recently completed its third conversion of a legacy fund into an ETF with the transition of a private fund to newly NYSE Arca-listed LSEQ. What benefits do conversions provide both asset managers and end investors?

When we look at conversions, generally we are looking at a product that has delivered strong investment performance over an extended period, but for whatever reason has failed to attract investor flows. Usually this is due to lack of investor awareness, either because investors have just not found the fund due to the sheer volume of product available or have not had access to them. When converting the fund, if done within specific parameters, you can bring the track record with conversion. This benefits both the manager and the investor, as the manager can immediately show that they have the research and investment acumen to drive returns over an entire market cycle and investors can see results that are real and not based on hypothetical back tests. This makes it easier to invest in early-stage ETFs as there are tangible results that can be reviewed when making the decision to include a fund in an investor’s portfolio.

Conversions also benefit from bringing over an investor base that already believes in the strategy, thus allowing a manager to launch the fund without the need for seed money and providing for immediate volume and liquidity in the ETF.

What are the key considerations that investors should contemplate when considering actively managed ETFs?

As with any investment, first and foremost is understanding the strategy and how the portfolio manager intends to deliver alpha over a long period of time into the client’s investments. This is one area where portfolio transparency adds value, as the advisor can look at how a fund’s actual holdings add value and compliment other strategies within a client portfolio.

The next step is the practical side: how do investors manage the capital markets side of an ETF investment and what support is the issuing firm providing to assist investors in this effort. Harbor provides deep capital markets expertise and assistance to our investors, working directly with advisors when needed to help put them in touch with desks and trading firms that can provide quality execution. We also continually speak with advisors about best practices regarding ETF execution, offering insights like avoiding the first and last 15 minutes of trading, if possible, to allow time for price discovery and using limit orders on trades to ensure optimal execution in the market.

One additional step Harbor has taken to provide investors with a better execution experience is listing some of our ETFs on the NYSE’s trading floor. There are a few reasons advisors and investors sometimes want to execute an ETF trade within the first and last 15 minutes of trading. As an ETF issuer, we need to find ways to allow investors to do that while still providing quality execution and a great investor experience. Listing our ETFs directly on the NYSE floor and putting a person in charge of that opening and closing process has given Harbor’s clients the ability to get quality market entry and exits during times of the trading day that have traditionally been a challenge.

Finding an ETF issuer that provides support across the lifecycle of an ETF, from research and product creation all the way through the execution and ease of ownership, should be at the top of the list for investors when considering an asset manager in the ETF space.

Lastly, what guidance would you provide sponsors as they consider expanding their product lineup to include actively managed ETFs?

In evaluating an entry into the ETF space, an asset manager that has traditionally launched ETFs has a number of key items to consider:

  • Do your current service providers have the expertise to help provide guidance in the space?
    • Custodians and Administrators
    • Lawyers and legal advice (very important and somewhat overlooked)
    • Distributor partner (internal and external)
    • Trading relationships
    • Capital Markets knowledge
    • Internal operations

  • Are these providers constantly moving the industry forward or are they reactionary?
    • The ETF industry is constantly changing and innovating to stay at the forefront of investing. Finding partners that move with it and don’t react after the fact is very important in making sure you as an asset manager remain relevant, particularly when competing against asset managers that have trillions of dollars.
      • Exchange - The NYSE as a listing venue is constantly at the forefront of developing market structure initiatives and changes to help the industry grow. Supporting market making for new issuers and re-introducing floor trading to realize a better trading experience for investors.
      • Service providers - Enhancing offerings around basket support and ETF creation/redemption order taking keep our ETFs relevant and easier for the liquidity community to trade in.
      • Liquidity providers - Firms that are comfortable supporting new ETF launches and are patient with growth are important.

While many firms read articles about the explosive growth in ETFs and see the products as a quick fix for fighting outflows, success should be measured in years not months, launching and raising assets in ETFs is not easy. Platform requirements for ETFs are different and require a deep understanding of the marketplace and sometimes are overlooked by new issuers.

Active ETF Stat Pack

# of Issuers250
# of New Issuers 202357
# of ETFs1257AUM ($B)$492.34
# of New Launches 20233733 Yr AUM CAGR45%
Avg. ER0.42%5 Yr AUM CAGR48%
Cash FlowTrading
YTD Cash Flow ($B)$109.56YTD ADV (Shares)139,845,388
3 Yr Cash Flow$288.19YTD ADV ($)$4.54 B
5 Yr Cash Flow$365.57YTD Avg. Spread (bps)*28.38

Source: Factset & NYSE Internal Database and Consolidated Tape Statistics as of 7/21/2023

*Simple average

Active, Semi-Transparent ETFs

TickerInceptionNameAUMYTD Cash Flow30-Day Med. Spread (bps)ADV (shares)StructureLMMExpense Ratio
VNSE09/17/2020Natixis Vaughan Nelson Select ETF$30,662,981$15,344,67413.725,705NYSE AMSCitadel0.80%
VNMC09/17/2020Natixis Vaughan Nelson Mid Cap ETF$3,394,910-$4,182,98214.67724NYSE AMSCitadel0.85%
ESGA07/15/2020American Century Sustainable Equity ETF$168,388,360$37,884,68112.126,696NYSE AMSCitadel0.39%
MID.ETF07/15/2020American Century Mid Cap Growth Impact ETF$47,430,100$14,883,36613.073,322NYSE AMSCitadel0.45%
ESGY07/01/2021American Century Sustainable Growth ETF$11,941,722$3,116,26810.701,466NYSE AMSCitadel0.39%
NDVG08/05/2021Nuveen Dividend Growth ETF$11,376,624$3,465,9598.30884NYSE AMSCitadel0.64%
NSCS08/05/2021Nuveen Small Cap Select ETF$5,938,686$012.1064NYSE AMSCitadel0.85%
NWLG08/05/2021Nuveen Winslow Large-Cap Growth ESG ETF$6,219,300$188,8618.76129NYSE AMSCitadel0.64%
SAEF11/16/2021Schwab Ariel ESG ETF$18,186,000$4,153,10033.472,792NYSE AMSFlow Traders0.59%
IWLG06/23/2022IQ Winslow Large Cap Growth ETF$22,633,650$3,717,51022.01602NYSE AMSCitadel0.60%
IWFG06/23/2022IQ Winslow Focused Large Cap Growth ETF$7,251,930$019.70105NYSE AMSCitadel0.65%
TSME10/05/2022Thrivent Small-Mid Cap ESG ETF$143,108,549$65,306,20012.8418,520NYSE AMSRBC0.65%
JPSV03/08/2023JPMorgan Active Small Cap Value ETF$11,292,600$957,3507.47378NYSE AMSCitadel0.74%
LSGR06/29/2023Natixis Loomis Sayles Focused Growth ETF$5,632,137$5,249,97513.271,910NYSE AMSCitadel0.59%
SGLC03/31/2023SGI U.S. Large Cap Core ETF$106,933,300$91,044,47520.6929,961NYSE AMSGTS0.85%
FDG04/02/2020American Century Focused Dynamic Growth ETF$182,125,279$22,449,1989.4612,630NYSE AMSCitadel0.45%
FLV04/02/2020American Century Focused Large Cap Value ETF$204,795,731-$19,674,2649.168,845NYSE AMSCitadel0.42%
FBCG06/04/2020Fidelity Blue Chip Growth ETF$935,048,384$325,951,81511.16155,999Fidelity ProxyGTS0.59%
FBCV06/04/2020Fidelity Blue Chip Value ETF$116,176,954-$20,479,56212.4818,684Fidelity ProxyGTS0.59%
FMIL06/04/2020Fidelity New Millennium ETF$160,599,171$59,211,66213.5721,267Fidelity ProxyGTS0.59%
FGRO02/04/2021Fidelity Growth Opportunities ETF$209,081,602$103,595,55113.3558,404Fidelity ProxyCitadel0.59%
FMAG02/04/2021Fidelity Magellan ETF$50,984,437-$551,57310.889,794Fidelity ProxyRBC0.59%
FPRO02/04/2021Fidelity Real Estate Investment ETF$13,915,160-$3,585,44814.222,790Fidelity ProxyCitadel0.59%
FSMO02/04/2021Fidelity Small/Mid-Cap Opportunities ETF$39,242,321$8,662,8909.177,490Fidelity ProxyRBC0.60%
FSST06/17/2021Fidelity Sustainability U.S. Equity ETF$10,182,196$1,446,6179.621,200Fidelity ProxyRBC0.59%
FDWM06/17/2021Fidelity Women's Leadership ETF$3,393,070$346,52213.63932Fidelity ProxyRBC0.59%
TCHP08/05/2020T. Rowe Price Blue Chip Growth ETF$444,708,830$60,636,69411.0586,489T Rowe ProxyVirtu0.57%
TDVG08/05/2020T. Rowe Price Dividend Growth ETF$333,717,151$36,612,7136.8156,455T Rowe ProxyRBC0.50%
TEQI08/05/2020T. Rowe Price Equity Income ETF$132,928,952$32,327,44112.5112,311T Rowe ProxyVirtu0.54%
TGRW08/05/2020T. Rowe Price Growth Stock ETF$56,867,829$5,825,5958.055,792T Rowe ProxyRBC0.52%
TSPA06/08/2021T. Rowe Price U.S. Equity Research ETF$81,007,219$51,198,3999.9911,148T Rowe ProxyRBC0.34%
IVRA12/22/2020Invesco Real Assets ESG ETF$3,115,824$043.75921Fidelity ProxyCitadel0.59%
Gabelli Love Our Planet & People ETF
GGRW02/16/2021Gabelli Growth Innovators ETF$3,072,900$183,24051.96260ActiveSharesGTS0.90%
GAST01/05/2022Gabelli Asset ETF$4,410,660-$453,40035.4650ActiveSharesGTS0.00%
GABF05/11/2022Gabelli Financial Services Opportunities ETF$8,721,625$1,881,96540.45678ActiveSharesGTS0.04%
Gabelli Commercial Aerospace & Defense ETF
FRTY03/01/2021Alger Mid Cap 40 ETF$27,595,125-$3,833,00057.018,034ActiveSharesVirtu0.60%
ATFV05/04/2021Alger 35 ETF$12,067,500$1,099,25058.381,973ActiveSharesVirtu0.55%
AWEG03/07/2023Alger Weatherbie Enduring Growth ETF$4,078,000$2,826,62554.921,130ActiveSharesVirtu0.65%
CLIA05/09/2023Veridien Climate Action ETF$22,541,520$23,367,94349.9310,245ActiveSharesGTS0.85%
REIT02/26/2021ALPS Active REIT ETF$18,562,550$844,85037.652,823Blue TractorGTS0.68%
STNC03/16/2021Hennessy Stance ESG Large Cap ETF$58,392,878$12,384,09218.842,572Blue TractorGTS0.85%
DYTA03/30/2023SGI Dynamic Tactical ETF$105,213,500$102,641,72520.5838,880Blue TractorGTS0.95%
PFUT05/26/2021Putnam Sustainable Future ETF$191,330,213$163,042,74630.2114,410Fidelity ProxyVirtu0.64%
PLDR05/26/2021Putnam Sustainable Leaders ETF$398,422,603$342,516,8538.5185,598Fidelity ProxyRBC0.59%
PGRO05/26/2021Putnam Focused Large Cap Growth ETF$44,093,131$25,343,2099.127,183Fidelity ProxyRBC0.55%
PVAL05/26/2021Putnam Focused Large Cap Value ETF$239,540,040$89,451,70030.7741,494Fidelity ProxyVirtu0.55%
HFGO11/09/2021Hartford Large Cap Growth ETF$98,016,020-$353,11816.642,346Fidelity ProxyCitadel0.59%
SEMI03/30/2022Columbia Seligman Semiconductor and Technology ETF$28,206,401$10,101,72529.034,218Fidelity ProxyVirtu0.75%
CAPE04/05/2022DoubleLine Shiller CAPE U.S. Equities ETF$332,773,920$74,226,80014.9445,294ActiveSharesCitadel0.65%
FMCX04/25/2022FMC Excelsior Focus Equity ETF$82,748,600$273,40032.47292ActiveSharesGTS0.70%
BYRE05/19/2022Principal Real Estate Active Opportunities ETF$8,749,067$3,345,44626.742,023Fidelity ProxyVirtu0.65%

Source: Factset & NYSE Internal Database and Consolidated Tape Statistics as of 12/08/2023

*Simple average

Recent Active ETF Launches

TickerNameIssuerLaunch DateAsset ClassAUM
INOVInnovator International Developed Power Buffer ETF NovemberInnovator11/01/2023Equity$2,642,220
JDOCJPMorgan Healthcare Leaders ETFJPMAM11/02/2023Equity$10,276,400
SRHRSRH REIT Covered Call ETFSRH Funds11/02/2023Equity$51,307,470
JHMUJohn Hancock Dynamic Municipal Bond ETFJohn Hancock11/02/2023Fixed Income$21,240,000
JHACJohn Hancock Fundamental All Cap Core ETFJohn Hancock11/02/2023Equity$2,286,000
DVDNKingsbarn Dividend Opportunity ETFKingsbarn11/02/2023Equity$582,430
DFVXDimensional US Large Cap Vector ETFDimensional Fund Advisors11/02/2023Equity$118,724,320
FFOGFranklin Focused Growth ETFFranklin Templeton11/06/2023Equity$55,256,489
SHRTGotham Short Strategies ETFGotham Asset Management11/06/2023Equity$18,555,976
MTBASimplify MBS ETFSimplify11/07/2023Fixed Income$171,285,551
TBGTBG Dividend Focus ETFTBG11/07/2023Equity$44,370,850
LQAILG QRAFT AI-Powered U.S. Large Cap Core ETFETC11/07/2023Equity$3,704,860
DGCBDimensional Global Credit ETFDimensional Fund Advisors11/08/2023Fixed Income$80,698,115
DFGPDimensional Global Core Plus Fixed Income ETFDimensional Fund Advisors11/08/2023Fixed Income$140,737,500
DFGXDimensional Global ex US Core Fixed Income ETFDimensional Fund Advisors11/08/2023Fixed Income$64,575,000
BEEZHoneytree U.S. Equity ETFHoneytree11/08/2023Equity$2,427,426
FTCBFirst Trust Core Investment Grade ETFFirst Trust11/08/2023Fixed Income$15,517,541
BWTGBrendan Wood TopGun Index ETFTuttle Capital Management11/09/2023Equity$3,502,369
AVEEAvantis Emerging Markets Small Cap Equity ETFAmerican Century11/09/2023Equity$5,145,760
AVMCAvantis U.S. Mid Cap Equity ETFAmerican Century11/09/2023Equity$4,259,576
AVMVAvantis U.S. Mid Cap Value ETFAmerican Century11/09/2023Equity$7,410,158
ARKAARK 21Shares Active Bitcoin Futures Strategy ETFARK11/14/2023Currency$5,625,650
ARKZARK 21Shares Active Ethereum Futures Strategy ETFARK11/14/2023Currency$1,197,480
DYNIIDX Dynamic Innovation ETFIDX11/14/2023Equity$22,549,395
SPQSimplify US Equity PLUS QIS ETFSimplify11/14/2023Equity$114,872,044
GHMSGoose Hollow Multi-Strategy Income ETFGoose Hollow11/15/2023Fixed Income$1,909,875
ARKCARK 21Shares Active On-Chain Bitcoin Strategy ETFARK11/15/2023Currency$1,178,172
ARKDARK 21Shares Blockchain and Digital Economy Innovation ETFARK11/15/2023Asset Allocation$1,905,642
ARKYARK 21Shares Active Bitcoin Ethereum Strategy ETFARK11/15/2023Currency$595,000
QLTYGMO U.S. Quality ETFGMO11/15/2023Equity$17,676,954
THTASoFi Enhanced Yield ETFSoFi11/15/2023Fixed Income$5,035,000
SOFAmplify Samsung SOFR ETFAmplify11/15/2023Fixed Income$150,690,000
SDCPVirtus Newfleet Short Duration Core Plus Bond ETFVirtus11/16/2023Fixed Income$10,218,102
GHEEGoose Hollow Enhanced Equity ETFGoose Hollow11/20/2023Equity$1,893,750
GNOVFT Cboe Vest U.S. Equity Moderate Buffer ETF - NovemberFT Cboe Vest11/20/2023Equity$150,146,342
FT Cboe Vest U.S. Equity Enhance & Moderate Buffer ETF - November
FT Cboe Vest11/20/2023Equity$18,585,002
SNOVFT Cboe Vest U.S. Small Cap Moderate Buffer ETF - NovemberFT Cboe Vest11/20/2023Equity$10,229,991
FENIFidelity Enhanced International ETFFidelity11/20/2023Equity$1,312,859,233
FELCFidelity Enhanced Large Cap Core ETFFidelity11/20/2023Equity$1,868,246,811
FELGFidelity Enhanced Large Cap Growth ETFFidelity11/20/2023Equity$2,032,037,310
FELVFidelity Enhanced Large Cap Value ETFFidelity11/20/2023Equity$1,842,976,919
FMDEFidelity Enhanced Mid Cap ETFFidelity11/20/2023Equity$1,389,904,095
FESMFidelity Enhanced Small Cap ETFFidelity11/20/2023Equity$456,578,119
HRTSTema Cardiovascular and Metabolic ETFTema11/21/2023Equity$13,524,000
AGQIFirst Trust Active Global Quality Income ETF -VIII-First Trust11/21/2023Equity$90,931,699
AIYYYieldMax AI Option Income Strategy ETFYieldMax11/28/2023Equity$2,440,434
SMCOHilton Small-MidCap Opportunity ETFHilton11/29/2023Equity$12,905,688
CPAICounterpoint Quantitative Equity ETFCounterpoint Mutual Funds11/29/2023Equity$7,413,792
BILDMacquarie Global Listed Infrastructure ETFMacquarie11/29/2023Equity$5,111,420
PWERMacquarie Energy Transition ETFMacquarie11/29/2023Equity$5,038,640
STAXMacquarie Tax-Free USA Short Term ETFMacquarie11/29/2023Fixed Income$5,060,580
LBOWHITEWOLF Publicly Listed Private Equity ETFWHITEWOLF11/30/2023Equity$769,971
IDECInnovator International Developed Power Buffer ETF DecemberInnovator12/01/2023Equity$5,668,740
LSEQHarbor Long-Short Equity ETFHarbor12/04/2023Alternatives$3,599,475
Return Stacked Global Stocks & Bonds ETF
Return Stacked12/05/2023Asset Allocation$3,517,635
SMTHALPS/SMITH Core Plus Bond ETFALPS12/06/2023Fixed Income$38,536,750
VPLSVanguard Core Plus Bond ETFVanguard12/07/2023Fixed Income$20,312,100
CARKCastleArk Large Growth ETFCastleArk12/07/2023Equity$298,116,954
Total - 58 New ETFs

Source: Factset as of 12/08/2023

Before investing in any mutual fund or exchange-traded fund, you should consider its investment objectives, risks, charges, and expenses.

Contact Fidelity for a prospectus, an offering circular, or, if available, a summary prospectus containing this information. Read it carefully.

*This ETF is different from traditional ETFs. Traditional ETFs tell the public what assets they hold each day. This ETF will not. This may create additional risks for your investment. For example: You may have to pay more money to trade the ETF’s shares. This ETF will provide less information to traders, who tend to charge more for trades when they have less information. The price you pay to buy ETF shares on an exchange may not match the value of the ETF’s portfolio. The same is true when you sell shares. These price differences may be greater for this ETF compared to other ETFs because it provides less information to traders. These additional risks may be even greater in bad or uncertain market conditions. The ETF will publish on its website each day a “Tracking Basket” designed to help trading in shares of the ETF. While the Tracking Basket includes some of the ETF’s holdings, it is not the ETF’s actual portfolio. The differences between this ETF and other ETFs may also have advantages. By keeping certain information about the ETF secret, this ETF may face less risk that other traders can predict or copy its investment strategy. This may improve the ETF’s performance. If other traders are able to copy or predict the ETF’s investment strategy, however, this may hurt the ETF’s performance. For additional information regarding the unique attributes and risks of the ETF, see section below. Additional Active ETF Disclosure: The objective of the actively managed ETF Tracking Basket is to construct a portfolio of stocks and representative index ETFs that tracks the daily performance of an actively managed ETF without exposing current holdings, trading activities, or internal equity research. The Tracking Basket is designed to conceal any nonpublic information about the underlying portfolio and only uses the Fund’s latest publicly disclosed holdings, representative ETFs, and the publicly known daily performance in its construction. You can gain access to the Tracking Basket and the Tracking Basket Weight overlap on or Although the Tracking Basket is intended to provide investors with enough information to allow for an effective arbitrage mechanism that will keep the market price of the Fund at or close to the underlying NAV per share of the Fund, there is a risk (which may increase during periods of market disruption or volatility) that market prices will vary significantly from the underlying NAV of the Fund; ETFs trading on the basis of a published Tracking Basket may trade at a wider bid/ask spread than ETFs that publish their portfolios on a daily basis, especially during periods of market disruption or volatility, and, therefore, may cost investors more to trade, and although the Fund seeks to benefit from keeping its portfolio information secret, market participants may attempt to use the Tracking Basket to identify a Fund’s trading strategy, which, if successful, could result in such market participants engaging in certain predatory trading practices that may have the potential to harm the Fund and its shareholders. Because shares are traded in the secondary market, a broker may charge a commission to execute a transaction in shares, and an investor may incur the cost of the spread between the price at which a dealer will buy shares and the price at which a dealer will sell shares. For more information on each fund, please visit the individual product pages. The NYSE and Fidelity Investments are independent entities and are not legally affiliated. Fidelity Brokerage Services LLC, Member NYSE, SIPC, 900 Salem Street, Smithfield, RI 02917 1097457.1.0

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