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Q&A with TIDAL


Published
February 23, 2023
Michael Barrer
Gavin Filmore
Chief Operating Officer, Tidal Financial Group

This week we sit down with Gavin Filmore at Tidal to discuss the company’s views and support of the active ETF market.


Tidal is an ETF platform provider that offers asset managers a turnkey solution as they look to enter the ETF market. For those that are unaware, what specific services do you provide asset managers?

As you say, Tidal is a platform for anyone who wants to launch and grow successful ETFs. Generally, we are referred to as a white-label ETF provider, but the reality is that we are much more. Traditionally, a white-label provider only offers "operational" support, however, at Tidal we have a full stack offering that goes beyond the operational base. We provide our partners with marketing, distribution, and trading among our robust and complete suite of services to support a new and growing ETF business.

Over the last few years active ETFs have become an area of growth for the ETF industry. Based on your role and client conversations, what have been the catalysts and what needs to happen for the industry to continue to grow?

Active ETFs are on fire across the industry and certainly here at Tidal! Why? Well, I think it comes down to a number of reasons:

  • Market acceptance: Questions surrounding if the market as a whole will embrace and support active ETFs are no longer present. The market has matured and now we see full support for active ETFs.
  • Market conditions: As the market contracted over the past 12+ months, allocators were looking for product that goes beyond beta exposure. Therefore, active strategies, especially those which go beyond the "norm," are in vogue and asset managers are taking notice.
  • New market entrants: The ETF market is now home to an increasing number of non-traditional managers. We are seeing increased interest from hedge funds, family offices, and various “alt” providers who view the ETF wrapper as optimal for various reasons. This naturally pushes the boundaries of what style of product is brought to market and generally tilts towards an active investment process.

Tidal has supported several actively managed asset managers launch new ETF businesses. What, if any, additional considerations should a firm be aware of as they work through market entry as an active manager?

Honestly, entering the ETF market is hard whether you bring passive or active product to market. Is active harder? I don't think so. The necessary conditions for success are the same; you ideally have a mix of unique product, seed, and eyeballs to drive success. Arguably, it's easier to bring unique product when you remove the constraint of a passive investment process!

The conversions of RIA SMA accounts to ETFs is an accelerating trend we are seeing. What do you believe is driving this trend and how can Tidal assist in these conversions?

This is going to be an absolute Tidal wave in the industry ;) The ETF wrapper is extremely tax efficient and therefore generally more favorable to end investors than running a strategy in SMA form. Beyond that, there is operational ease for the manager of the strategy. Finally, you have the ability to scale assets in a way that is VASTLY different in the ETF market. For any RIA that is considering jumping into the ETF market, it’s critical to have a partner who can help you navigate through the complexity of the ETF market. Tidal, its ~45 employees, and our network of partners are well positioned to help any RIA come to market and grow!

Lastly, what guidance would you provide sponsors as they consider expanding their product offerings to include actively managed ETFs?

This is a complex topic and requires deep discussion with industry experts. Tidal is an amazing source of free information as are exchanges like the NYSE. Reach out to us and let us provide that education to help inform your decisions.

Active ETF Stat Pack

Firms
# of Issuers207
# of New Issuers 20238
ProductsAssets
# of ETFs999AUM ($B)$374.89
# of New Launches 2023323 Yr AUM CAGR52%
Avg. ER0.45%5 Yr AUM CAGR51%
Cash FlowTrading
YTD Cash Flow ($B)$16.27YTD ADV (Shares)143,031,409
3 Yr Cash Flow$244.25YTD ADV ($)$4.73 B
5 Yr Cash Flow$305.08YTD Avg. Spread (bps)*30.68

Source: Factset & NYSE Internal Database and Consolidated Tape Statistics as of 2/17/2023

*Simple average

Active, Semi-Transparent Update

Ticker Inception Name AUM YTD Flows 30 Day Median Spread (bps) ADV (shares) Structure LMM Expense Ratio
EQOP 09/17/2020 Natixis U.S. Equity Opportunities ETF $8,922,033 $(41,315) 16.05 108 NYSE AMS Citadel 0.85%
VNSE 09/17/2020 Natixis Vaughan Nelson Select ETF $12,749,027 $527,654 14.56 2,060 NYSE AMS Citadel 0.80%
VNMC 09/17/2020 Natixis Vaughan Nelson Mid Cap ETF $7,405,029 $- 16.07 183 NYSE AMS Citadel 0.85%
ESGA 07/15/2020 American Century Sustainable Equity ETF $112,932,200 $468,010 16.83 4,465 NYSE AMS Citadel 0.39%
MID 07/15/2020 American Century Mid Cap Growth Impact ETF $32,572,600 $2,096,745 12.23 2,951 NYSE AMS Citadel 0.45%
ESGY 07/01/2021 American Century Sustainable Growth ETF $6,876,360 $340,530 16.76 483 NYSE AMS Citadel 0.39%
NDVG 08/05/2021 Nuveen Dividend Growth ETF $7,924,000 $250,321 11.45 506 NYSE AMS Citadel 0.64%
NSCS 08/05/2021 Nuveen Small Cap Select ETF $5,763,238 $- 25.3 24 NYSE AMS Citadel 0.85%
NWLG 08/05/2021 Nuveen Winslow Large-Cap Growth ESG ETF $4,805,600 $188,861 16.5 456 NYSE AMS Citadel 0.64%
NUGO 09/28/2021 Nuveen Growth Opportunities ETF $2,272,596,600 $74,314,017 14.42 203,263 NYSE AMS Citadel 0.55%
SAEF 11/16/2021 Schwab Ariel ESG ETF $14,339,000 $114,600 45.38 1,854 NYSE AMS Flow Traders 0.59%
IWLG 06/23/2022 IQ Winslow Large Cap Growth ETF $16,565,780 $2,905,650 27.63 3,618 NYSE AMS Citadel 0.60%
IWFG 06/23/2022 IQ Winslow Focused Large Cap Growth ETF $5,771,346 $- 27.2 231 NYSE AMS Citadel 0.65%
TSME 10/05/2022 Thrivent Small-Mid Cap ESG ETF $106,331,400 $27,288,186 9.69 30,189 NYSE AMS RBC 0.65%
FDG 04/02/2020 American Century Focused Dynamic Growth ETF $127,023,150 $(4,331,512) 12.87 7,630 ActiveShares Citadel 0.45%
FLV 04/02/2020 American Century Focused Large Cap Value ETF $226,176,000 $4,760,749 11.67 7,533 ActiveShares Citadel 0.42%
FBCG 06/04/2020 Fidelity Blue Chip Growth ETF $448,038,750 $18,383,219 22.7 100,471 Fidelity Proxy GTS 0.59%
FBCV 06/04/2020 Fidelity Blue Chip Value ETF $137,653,750 $1,388,610 31.17 16,817 Fidelity Proxy GTS 0.59%
FMIL 06/04/2020 Fidelity New Millennium ETF $91,260,000 $4,490,022 30.97 17,172 Fidelity Proxy GTS 0.59%
FGRO 02/04/2021 Fidelity Growth Opportunities ETF $98,554,750 $35,609,298 16.51 125,772 Fidelity Proxy Citadel 0.59%
FMAG 02/04/2021 Fidelity Magellan ETF $42,282,000 $(945,920) 12.38 7,301 Fidelity Proxy RBC 0.59%
FPRO 02/04/2021 Fidelity Real Estate Investment ETF $16,554,000 $(1,025,699) 18.38 3,710 Fidelity Proxy Citadel 0.59%
FSMO 02/04/2021 Fidelity Small/Mid-Cap Opportunities ETF $31,523,000 $1,669,831 8.67 6,938 Fidelity Proxy RBC 0.59%
FSST 06/17/2021 Fidelity Sustainability U.S. Equity ETF $8,198,250 $487,135 11.75 1,364 Fidelity Proxy RBC 0.59%
FDWM 06/17/2021 Fidelity Women's Leadership ETF $4,951,788 $2,106,613 11.23 209 Fidelity Proxy RBC 0.59%
TCHP 08/05/2020 T. Rowe Price Blue Chip Growth ETF $303,554,310 $24,322,175 10.6 109,338 T Rowe Proxy Virtu 0.57%
TDVG 08/05/2020 T. Rowe Price Dividend Growth ETF $296,685,100 $23,884,663 10.42 48,060 T Rowe Proxy RBC 0.50%
TEQI 08/05/2020 T. Rowe Price Equity Income ETF $107,512,250 $7,010,621 10.61 17,714 T Rowe Proxy Virtu 0.54%
TGRW 08/05/2020 T. Rowe Price Growth Stock ETF $39,071,074 $1,097,577 11.59 8,312 T Rowe Proxy RBC 0.52%
TSPA 06/08/2021 T. Rowe Price U.S. Equity Research ETF $24,612,197 $470,101 11.12 2,549 T Rowe Proxy RBC 0.52%
IVDG 12/22/2020 Invesco Focused Discovery Growth ETF $608,410 $(102,860) 13.09 462 Invesco Model Citadel 0.59%
IVSG 12/22/2020 Invesco Select Growth ETF $898,903 $(10,160) 12.56 2,085 Invesco Model Citadel 0.48%
IVLC 12/22/2020 Invesco US Large Cap Core ESG ETF $6,241,712 $373,860 17.98 1,109 Fidelity Proxy Citadel 0.48%
IVRA 12/22/2020 Invesco Real Assets ESG ETF $3,164,584 $- 37.54 1,157 Fidelity Proxy Citadel 0.59%
LOPP 02/01/2021 Gabelli Love Our Planet & People ETF $12,926,613 $- 53.17 184 ActiveShares GTS 0.90%
GGRW 02/16/2021 Gabelli Growth Innovators ETF $2,247,000 $- 30.67 110 ActiveShares GTS 0.90%
GAST 01/05/2022 Gabelli Asset ETF $4,608,870 $- 46.73 42 ActiveShares GTS 0.90%
GABF 05/11/2022 Gabelli Financial Services Opportunities ETF $6,035,050 $144,465 71.34 145 ActiveShares GTS 0.00%
GCAD 01/03/2023 Gabelli Commercial Aerospace & Defense ETF $3,492,450 $884,405 54.25 1,309 ActiveShares GTS 0.90%
FRTY 03/01/2021 Alger Mid Cap 40 ETF $28,693,500 $(1,242,375) 41.4 10,527 ActiveShares Virtu 0.60%
ATFV 05/04/2021 Alger 35 ETF $9,358,673 $(181,000) 40.68 160 ActiveShares Virtu 0.55%
REIT 02/26/2021 ALPS Active REIT ETF $18,316,851 $127,350 28.25 3,413 Blue Tractor GTS 0.68%
STNC 03/16/2021 Hennessy Stance ESG Large Cap ETF $43,973,800 $539,264 27.41 3,379 Blue Tractor GTS 0.85%
PFUT 05/26/2021 Putnam Sustainable Future ETF $161,271,018 $155,978,207 32.02 4,651 Fidelity Proxy Virtu 0.64%
PLDR 05/26/2021 Putnam Sustainable Leaders ETF $341,818,022 $344,444,355 11.26 461,038 Fidelity Proxy RBC 0.59%
PGRO 05/26/2021 Putnam Focused Large Cap Growth ETF $26,158,181 $16,176,721 10.33 25,454 Fidelity Proxy RBC 0.55%
PVAL 05/26/2021 Putnam Focused Large Cap Value ETF $149,589,990 $11,204,819 30.57 23,099 Fidelity Proxy Virtu 0.55%
HFGO 11/09/2021 Hartford Large Cap Growth ETF $78,461,250 $- 31.59 1,798 Fidelity Proxy Citadel 0.59%
SEMI 03/30/2022 Columbia Seligman Semiconductor and Technology ETF $17,214,508 $885,650 29.94 3,967 Fidelity Proxy Virtu 0.75%
CAPE 04/05/2022 DoubleLine Shiller CAPE U.S. Equities ETF $237,376,320 $14,912,000 17.29 61,805 ActiveShares Citadel 0.65%
FMCX 04/25/2022 FMC Excelsior Focus Equity ETF $73,038,250 $(69,300) 53.86 146 ActiveShares GTS 0.70%
BYRE 05/19/2022 Principal Real Estate Active Opportunities ETF $5,284,182 $- 25.16 484 Fidelity Proxy Virtu 0.65%
    Total/Average $5,849,982,717 $771,896,142 23.65 1,337,805     0.61%

Source: FactSet & NYSE Internal Database and Consolidated Tape Statistics as of 2/17/2023

*Simple average

JANUARY ACTIVE ETF LAUNCHES

Ticker Name Issuer Launch Date Asset Class AUM
GCAD Gabelli Commercial Aerospace & Defense ETF Gabelli 01/03/2023 Equity $3,516,791
WCEO Hypatia Women CEO ETF Hypatia Capital 01/09/2023 Equity $1,379,825
ENAV Mohr Sector Navigator ETF Mohr Funds 01/11/2023 Equity $19,778,698
ZSB USCF Sustainable Battery Metals Strategy Fund USCF 01/11/2023 Commodities $2,544,500
MEMX Matthews Emerging Markets ex China Active ETF Matthews Asia 01/11/2023 Equity $3,090,180
CLOA BlackRock AAA CLO ETF iShares 01/12/2023 Fixed Income $30,693,000
PRFD PIMCO Preferred & Capital Securities Active ETF PIMCO 01/19/2023 Fixed Income $50,060,000
PCRB Putnam ESG Core Bond ETF Putnam 01/20/2023 Fixed Income $438,458,710
PHYD Putnam ESG High Yield ETF Putnam 01/20/2023 Fixed Income $125,995,500
PULT Putnam ESG Ultra Short ETF Putnam 01/20/2023 Fixed Income $2,500,000
PPEM Putnam PanAgora ESG Emerging Markets Equity ETF Putnam 01/20/2023 Equity $2,500,000
PPIE Putnam PanAgora ESG International Equity ETF Putnam 01/20/2023 Equity $128,692,275
GDEF Goldman Sachs Defensive Equity ETF GSAM 01/23/2023 Equity $6,573,610
GJAN FT Cboe Vest U.S. Equity Moderate Buffer ETF - January FT Cboe Vest 01/23/2023 Equity $128,688,061
CLOZ Panagram BBB-B CLO ETF Panagram 01/24/2023 Fixed Income $63,800,000
TPMN Timothy Plan Market Neutral ETF Timothy Plan 01/25/2023 Alternatives $58,922,136
FTBD Fidelity Tactical Bond ETF Fidelity 01/26/2023 Fixed Income $14,802,300
MEDX Horizon Kinetics Medical ETF Horizon Kinetics 01/30/2023 Equity $19,053,110
SPAQ Horizon Kinetics SPAC Active ETF Horizon Kinetics 01/30/2023 Equity $7,369,503
  Total - 19 New ETFs       $1,108,418,199

Source: Factset as of 2/17/2023

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