This week we sit down with Bryon Lake at J.P. Morgan to discuss their rapid growth and position in the active ETF market.
JPMorgan has a history of innovation within the asset management industry, having launched the first U.S. investment trust in 1873, the firm’s first ETF in 2014 and first active ETF in 2016. The firm now manages over $80 billion in ETF assets, including nearly $50 billion in active ETF assets and the industry’s largest active ETF, NYSE Arca-listed JPST. In the last three years your firm has launched 15 new active ETFs that have accumulated nearly $22 billion. What opportunities for innovation are you seeing in today’s active ETF market?
When ETFs were first introduced 30 years ago, they were synonymous with passive investing, but the last five years have shown huge adoption and flows for active ETFs. In fact, 700 new active ETFs have launched since 2017, translating to over $324 billion in total assets. While active ETFs account for 5% of assets, they make up over 13% of flows YTD. With active flows at $67 billion year-to-date, it’s clear that this shift towards active strategies is not slowing down anytime soon.
In addition to active ETFs, the model’s ecosystem is also experiencing increased investor adoption. Models now represent a nearly five trillion-dollar industry in the United States and ETFs play an essential role in helping advisors and individuals customize and build all types of models.
As client needs evolve, J.P. Morgan is developing new solutions to address these needs as we continue to expand and innovate across our current capabilities. This is demonstrated by the fact that this year we completed four mutual fund to ETF conversions, resulting in $10B added AUM. We’re also exploring opportunities for additional conversions in the future.
As a global asset manager, what benefits and/or nuances come with operating an active ETF product line-up bring compared to other investment wrappers (i.e., Mutual Funds, CITs, etc.)?
As a global asset manager, J.P. Morgan Asset Management offers numerous strategies across many different product wrappers. One of our greatest differentiators is our ability to offer tailored strategies that give investors unique access to active manager portfolio strategies within the ETF vehicle.
In addition to active stock selection, active ETFs allow investors to leverage proprietary investment capabilities, mitigate market risk and achieve outperformance versus the benchmark, all within the ETF wrapper. This kind of unique flexibility delivers transparency, tax efficiency, diversification, liquidity benefits and externalized costs, especially compared to other investment wrappers.
JPMorgan recently filed for exemptive relief to launch ETFs that leverage the NYSE Active Proxy Structure to provide flexibility for managers. Why offer both transparent active ETFs and ETFs utilizing the NYSE Active Proxy Structure? Any early observations on how this part of the active ETF market is evolving?
Our preference is to deliver transparent ETFs when we can. While we have yet to launch a proxy ETF, as our business continues to grow and evolve, there may be opportunities to deliver strategies that are better suited in a proxy.
We have a wide variety of managers who have a strong track record managing multi-billion-dollar mutual funds or separately managed accounts that are looking to break into ETFs. We foresee the Active Proxy structure gaining a lot of traction going forward, allowing more managers to come into the ring without jeopardizing the secret sauce of their investment strategies.
While transparent active ETFs are still incredibly popular and successful for a myriad of reasons, semi-transparent ETFs are structured in a way to keep stock picks confidential, thus providing investors with access to active management while reducing the risk of front running. Active semi-transparent structures are initially limited to equity ETFs, but in the future, we foresee these capabilities extending to other asset classes.
What are the key considerations for investors looking into actively managed ETFs?
As previously mentioned, active ETFs are an innovative approach to delivering the intentional outcomes of active portfolio management such as income, outcome and alpha, while providing the numerous benefits offered by the ETF wrapper.
There are a number of reasons we believe active management adds value. At J.P. Morgan, we have over 1,100 investment professionals and dedicate over $250m annually to investment research, but at the heart of it, we seek to generate alpha by differentiating ourselves from both the benchmark and our peers. To us, one of the biggest considerations for an investor should be assessing the quality of the investment team and the track record of the strategy. Investors benefit from the skill of an experienced portfolio manager who can effectively maneuver positions, execute on fundamental research, and invest with intention.
Lastly, what guidance would you provide sponsors as they consider expanding their product offerings to include actively managed ETFs?
Actively managed ETFs are becoming more prevalent, but we are just getting started. There are more tools than ever for investors to build their ideal portfolio within the ETF landscape. Exchanges have always been the crucial meeting place for investors, and we are excited to continue our relationship with the NYSE, where we have 27 J.P. Morgan ETFs listed with nearly $50 billion in AUM, including our largest active fixed income ETF, JPMorgan Ultra-Short Income ETF (JPST) and our largest active equity ETF, JPMorgan Equity Premium Income ETF (JEPI).
Flexibility and reliability are crucial when expanding product offerings and the NYSE’s model is a best-in-class solution that provides our portfolio managers with a simple and flexible approach to basket construction and portfolio protection, ultimately leading to superior market quality for our clients. Whether its active or passive, J.P. Morgan’s main priority is to offer premier solutions in a premier way.