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Connecting Enterprises Through the Cloud

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A pioneer in Internet telephony, Vonage is tapping the power of new technology to forge the future of business communications

A multinational party-supply company with nearly 1,000 retail locations encountered a new problem after years of rapid growth — getting its 3,500 employees to communicate efficiently with each other and with its customers.

A large U.S.-based technology company that provides call center services to hundreds of colleges throughout North America was struggling to find ways to use cloud communications to improve the overall customer experience.

A leading ride-hailing platform in Southeast Asia, with 620 million customers across 24 cities, needed to find a seamless way to verify the phone numbers of new drivers and passengers.

What these very different companies have in common is that they all tapped Vonage’s (NYSE: VG) cloud-based enterprise solutions to solve their problems, streamline their processes and transform their businesses.

Cloud-based enterprise solutions represent a new frontier for a wide range of businesses. And Vonage has more than a little experience in being a pioneer. Founded in 2001, it was at the forefront of transforming an intriguing idea — using high-speed Internet service to make phone calls — into what has become a multibillion-dollar industry.

Now Vonage has moved beyond serving just residential customers to become a leader in cloud communications for business, serving companies large and small. Through a series of strategic acquisitions, as well as organic growth through a robust, omni-channel sales model Vonage has solidified its position in the fast-growing cloud communications market by developing a unique set of capabilities and solutions to deliver the full business communications value chain to help customers improve the way they do business.

With a robust Unified Communications as-a-Service (UCaaS) product suite designed for employee collaboration, Vonage’s offering includes workflow integration tools to bolster a business’s productivity and mobility. At the same time, it offers Communications Platform as-a-Service (CPaaS) capabilities to create more effective customer interactions via embedded, contextual communications to drive better business outcomes. When combined with Vonage’s MPLS network, as well as voice services over a customer’s own broadband networks via its SD-WAN solution, SmartWAN, Vonage creates a truly differentiated offering that strengthens relationships with its customer and their own customers.

With a focus on flexibility, mobility, efficiency and more meaningful customer relationships, Vonage’s ever-evolving suite of services for business is aimed at helping its clients become more productive than ever before.

In such a competitive, cutting-edge space, Vonage has been aggressive about building proprietary technology. It currently owns 155 U.S. patents, with nearly 200 U.S. patent applications pending, along with many foreign patents and pending applications in jurisdictions worldwide.

Offering a broad portfolio of cloud communications solutions makes sense for Vonage. The UCaaS market is predicted to reach $20 billion by 2021, a compound annual growth rate of 15%, according to analyst firm International Data Corporation (IDC). CPaaS is also experiencing explosive growth, with the market expected to reach $8 billion within the same timeframe, with a projected growth rate of 57% annually.

Through six strategic acquisitions in recent years, Vonage has cemented its position among cloud-based communications providers. In 2016, Vonage acquired Nexmo, a global CPaaS company. Nexmo enables enterprises to improve the ways they engage with their customers through embedded, contextual communications, on virtually any platform and on any device. Via Nexmo, the Vonage API Platform, the company provides cloud-based APIs that allow organizations to easily embed voice, messaging, phone verification and more into their applications, ensuring effective communications — via text, social media or chat apps — with both consumers and other businesses.

Today, businesses often face a dual challenge when it comes to communications. Employees are no longer tied to the office, and as the workforce becomes more mobile, businesses need to provide employees with a broad array of communications tools to ensure that they are productive and can work anytime, from anywhere, on any device. Simultaneously, to stay competitive, businesses also need to provide their customers with exceptional experiences, service and support.

Vonage believes that cloud communications is a technology uniquely positioned to answer both of these issues for businesses. With a focus on flexibility, mobility, efficiency and more meaningful customer relationships, Vonage’s ever-evolving suite of services for business is aimed at helping its clients become more productive than ever before.

“We are executing on a very clear strategy to become the differentiated leader in business cloud communications,” Vonage CEO Alan Masarek said. “We’ve created a unique value proposition through the integration of UCaaS and CPaaS and enabling our customers to drive better business outcomes through communications.”