John Hancock (a subsidiary of Manulife - NYSE: MFC) recently announced a new approach to life insurance that rewards people for leading healthier lives. Developed in partnership with Vitality, a global financial service organization that provides incentive-based wellness programs for employers, the innovative, new life insurance solution gives policyholders the opportunity to save on their annual premiums and earn valuable rewards and discounts for taking steps to improve their health.

After completing the application process, new policyholders take an online questionnaire to determine their Vitality Age, a gauge of general health and one that may be higher or lower than their actual age. Through its own research, Vitality has found that, on average, most Americans are five years older than their actual age, based on an array of health and wellness factors.

The New York Stock Exchange spoke with Craig Bromley, President, John Hancock Financial, to learn more about the program and the company’s future ambitions.


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