Best Global Brands Executive Marketing Summit - Agenda


8:00 am   Registration & Networking Breakfast
     
8:40 am   Summit Kickoff
  • Kelly Loeffler, SVP, Corporate Communications, Investor Relations, and Marketing, Intercontinental Exchange (ICE)
     
8:45 am   Welcome
  • Jez Frampton, Global CEO, Interbrand
     
9:00 am   Steering a Media Company in the Age Of You
  • Martha Stewart, Founder, Martha Stewart Living Omnimedia
     
10:00 am   Integrated Marketing: Tools, Tactics & Lessons Learned

  • Ann Lewnes, CMO, Adobe
  • Moderator: Jez Frampton, Global CEO, Interbrand 
     
11:00 am   Break
     
11:15 am   The Future Of Marketing: A Clear Vision

  • Neil Blumenthal, CEO and Co-Founder, Warby Parker
  • Moderator: Kelly Evans, CNBC
     
12:00 am   Luncheon & Networking
     
1:00 pm   Driving a Resilient Business with a Great Brand

  • John Hayes, CMO, American Express
  • Moderator: Kayla Tausche, CNBC
     
2:00 pm   Out Of Many, One: Marketing and the Individual

  • Chris Moody, Vice President of Data Strategy, Twitter
  • Matt Derella, Vice President of U.S. Sales, Twitter
  • Moderator: Jon Fortt, CNBC
     
2:45 pm   Targeting Strategies

  • Brian Halligan, CEO, Hubspot, Inc.
  • Moderator: Maureen Schumacher, ‎VP, Marketing at Intercontinental Exchange, Inc.
     
3:30 pm   Best Global Brands Award Ceremony 

  • Hosted by Interbrand
     
3:45 pm   Break to View the Closing Bell

  • Hosted by Scott Cutler, Executive Vice President and Head of Global Listings,  NYSE
  • All BGB brand executives and speakers ring NYSE Closing Bell
  • Attendees watch from Main Dining Room
     
4:15 pm   Best Global Brands: The Age of You

  • Beth Comstock, SVP and CMO, GE
  • Richelle Parham, CMO, eBay
  • Josh Feldmeth, CEO, Interbrand North America
  • Moderator: Stuart Elliott, New York Times
     
5:00 pm   A Conversation with Fashion Leader and Brand Innovator, Diane von Furstenberg

  • Diane Von Furstenberg, Fashion Designer, DVF
  • Moderator: Maureen Dowd, New York Times
     
6:00 pm   Closing Remarks
     
6:15 pm   Best Global Brands Reception on the Trading Floor
  • Hosted by Interbrand and NYSE