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Natural Grocers by Vitamin Cottage Celebrates Initial Public Offering and First Day of Trading on the New York Stock Exchange
NEW YORK, July 25, 2012Natural Grocers by Vitamin Cottage, a specialty retailer of natural and organic groceries and dietary supplements, opened for trading today on the New York Stock Exchange (NYSE) under the ticker symbol “NGVC” after its initial public offering.  Getco is the Designated Market Maker (DMM) for the company’s stock.

Chairman and Co-President Kemper Isely, joined by members of the Isely family and the company’s leadership team, celebrated the company’s first day of trading by visiting the NYSE trading floor for the stock opening and ringing The Opening BellSM.

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Natural Grocers by Vitamin Cottage Chairman and Co-President Kemper Isely rings the NYSE Opening Bell, joined by family members and the company’s leadership team, to celebrate the company’s IPO on the NYSE.

About Natural Grocers by Vitamin Cottage
Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is a rapidly expanding specialty retailer of natural and organic groceries and dietary supplements whose products must meet strict quality guidelines. Grocery products may not contain artificial colors, flavors, preservatives, sweeteners, or partially hydrogenated or hydrogenated oils. Natural Grocers’ flexible small-store format allows it to offer affordable prices in a shopper-friendly retail environment.   The Company provides extensive free science-based nutrition education programs to help customers make informed health and nutrition choices. The Company, founded in 1955, now has 55 stores in 11 states.  Connect at Facebook/NaturalGrocers, Twitter/NaturalGrocers, and www.NaturalGrocers.com.

About NYSE Euronext
NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies. The company's exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products), NYSE Euronext's equities markets - the New York Stock Exchange, NYSE Euronext, NYSE MKT, NYSE Alternext and NYSE Arca - represent one-third of the world’s equities trading, the most liquidity of any global exchange group. NYSE Euronext also operates NYSE Liffe, one of the leading European derivatives businesses and the world's second-largest derivatives business by value of trading. The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies. NYSE Euronext is in the S&P 500 index. For more information, please visit: http://www.nyx.com.

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Contact: Judy Shaw
Phone: 212.656.4290
Email:  jshaw@nyx.com