Founded in 2011, Mobile Network Group has developed a unique offer that builds on a series of tools and methodologies used to analyse and measure the potential and performances of brands with regard to mobile marketing and advertising. The group's structure ensures specialisation at all levels: audit, consulting, creation, development of mobile applications and sites, media plans, and optimisation and tracking of campaigns using mobile devices as well as social networks. Today it comprises five groups of specialized agencies and employs around fifty experts.
In April 2011, Mobile Network Groupe became the first mobile marketing and advertising group to list on the Free Market of NYSE Euronext in Paris. At that time, Chairman and CEO Paul Amsellem commented “Our strategy is very clear: we will be developing our business in the fast-growing mobile marketing and advertising sector through both organic growth and acquisitions, offering clients the French market’s only integrated and profitable contender to have reached critical mass.”
Since then, Mobile Network Group has made several acquisitions – Bemobee, MBrand3 and M-Perf – and launched Baobab Entertainment, a subsidiary specialising in mobile applications. More acquisitions will be considered in the months ahead. The group is expanding rapidly and consolidating its position as a sector benchmark.
Mobile Network Group (ticker code: ALMNG) was listed through the transfer from the Free Market to NYSE Alternext of the 5,466,186 shares making up its share capital. Market capitalisation stood at €20 million on the day of listing.
“We welcome Mobile Network Group’s transfer to NYSE Alternext,” said Marc Lefèvre, Head of European Coverage at NYSE Euronext. “The move marks a new stage in the company’s growth – and one that will give it access to a wider pool of investors, greater liquidity and optimum visibility to step up its offer and pursue its growth strategy.”
Paul Amsellem added: “We are delighted to transfer Mobile Network Group to NYSE Alternext – a milestone in our business development that will enable us to expand our operations in France and on international markets.”
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In six years, €2.6 billion has been raised on NYSE Alternext, half through secondary issues, by companies from countries including Belgium, Canada, China, France, Italy, Luxembourg, the Netherlands, Spain, the UK and the US. Their market capitalization totals €5.9 billion. There are currently 180 companies listed on NYSE Alternext.
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About Mobile Network Group