NYSE Euronext welcomed ExactTarget on its first day by enveloping the NYSE in a sea of "orange" - ExactTarget's signature color representing the company's unique corporate culture. Orange exuded throughout the building, from the backdrop and images on the bell podium where CEO Scott Dorsey rang The Opening BellSM to mark the company's first day of trading, to the orange-carpeted path leading from the bell podium to ExactTarget's stock location on the trading floor. NYSE traders and ExactTarget employees marked the occasion by sporting orange jackets with ExactTarget's NYSE ticker symbol. The orange theme extended to the NYSE façade, adorned with a large ExactTarget banner which greeted NYSE guests, employees and the Wall Street community.
"ExactTarget is a leading Software as a Service provider offering companies around the globe a suite of innovative tools to effectively communicate with customers," said Scott R. Cutler, EVP and Co-Head of U.S. Listings and Cash Equities, NYSE Euronext. "We are thrilled to welcome ExactTarget to our growing community of technology-based companies, and we look forward to a successful, lasting partnership with the company and its shareholders."
"The energy and vibrancy of the New York Stock Exchange make this the perfect location to begin our next chapter of growth and innovation," said Scott Dorsey, ExactTarget co-founder and chief executive officer. "We're honored to join the NYSE family and look forward to the new opportunities this creates to help marketers around the world leverage the power of cross-channel interactive marketing."
ExactTarget CEO Scott Dorsey and members of the company’s management team ring The Opening Bell to celebrate ExactTarget’s IPO and first day of trading on the NYSE.
ExactTarget CEO Scott Dorsey, surrounded in a sea of “orange,” ExactTarget’s signature color representing the company’s unique corporate culture, cheers on the NYSE trading floor as the company’s stock opens for trading. (Note, Scott Dorsey is wearing glasses and has his fist in the air.)
ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget's powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com. (Source: ExactTarget)
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