| Martha Stewart Living Omnimedia, Inc. (MSO) is an integrated media and merchandising company providing consumers with lifestyle content and products. The Company is organized into four business segments: Publishing, Merchandising, Internet and Broadcasting. The media and merchandise, which the Company creates encompasses eight areas: cooking and entertaining (recipes, techniques, and indoor and outdoor entertaining); holidays (celebrating special days and special occasions); crafts (how-to projects), home (decorating, collecting and renovating); whole living (healthy living and sustainable practices); weddings (all aspects of planning, celebrating and commemorating a wedding); organizing (homekeeping, petkeeping, clotheskeeping, restoring and other types of domestic maintenance); and gardening (planting, landscape design and outdoor living). |