| Martha Stewart Living Omnimedia, Inc. (MSO) is an integrated media and merchandising company providing consumers with lifestyle content. Its Company is organized into three segments: Publishing, Broadcasting and Merchandising. The media and merchandise segment consists of eight core: cooking and entertaining (recipes, techniques, and indoor and outdoor entertaining), holidays (celebrating special days and special occasions), crafts (how-to projects), home (decorating, collecting and renovating), whole living (healthy living and sustainable practices), Weddings (all aspects of planning, celebrating and commemorating a wedding), organizing (homekeeping, petkeeping, clotheskeeping, restoring and other types of domestic maintenance), gardening (planting, landscape design and outdoor living) and Pets (grooming, apparel, feeding and health). During the year ended December 31, 2010, the Company discontinued its relationship with Dr. Andrew Weil's Self Healing newsletter. |