| Martha Stewart Living Omnimedia, Inc. (MSO) is an integrated media and merchandising company providing consumers with lifestyle content. Its Company is organized into four segments: Publishing, Broadcasting, Internet and Merchandising. The media and merchandise segment consists of eight core: cooking and entertaining (recipes, techniques, and indoor and outdoor entertaining), holidays (celebrating special days and special occasions), crafts (how-to projects), home (decorating, collecting and renovating), whole living (healthy living and sustainable practices), Weddings (all aspects of planning, celebrating and commemorating a wedding), organizing (homekeeping, petkeeping, clotheskeeping, restoring and other types of domestic maintenance) and gardening (planting, landscape design and outdoor living). |