| The Interpublic Group of Companies, Inc. (IPG) is a global advertising and marketing services company. IPG's agencies create marketing programs for clients in every world market. These companies deliver services across a range of marketing disciplines and specialties, including advertising, direct marketing, media buying and planning, public relations, events marketing, Internet and search engine marketing, social media marketing and mobile marketing. The Company's solutions vary from project-based activity involving one agency and its client to long-term, integrated campaigns created by a group of its companies working together on behalf of a client. IPG has two segments: Integrated Agency Network (IAN), which consists of McCann, Draftfcb, Lowe, Mediabrands and its domestic integrated agencies, and Constituency Management Group (CMG), which consists of the bulk of its specialist marketing services offerings. |
