| Chico's FAS, Inc. is a specialty retailer of private branded, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items under the Chico's, White House / Black Market (WH/BM) and Soma Intimates (Soma) brand names. As of January 29, 2011, it operated 1,151 stores across 48 states, the District of Columbia, Puerto Rico and the United States Virgin Islands and e-commerce Websites for each of its brands. The Chico's brand primarily sells designed, private branded clothing focusing on women 35 and over with a moderate to high income level. The WH/BM brand sells fashionable clothing, bridal merchandise, swimwear, and accessory items, primarily in black and white and related shades, and seasonal color splashes, focusing on women who are 25 years old and over with a moderate to high income level. The Soma brand sells designed private branded sensual and luxurious lingerie, loungewear and beauty products. In September 2011, it acquired Boston Proper. |
