|Aviva plc (Aviva) is engaged in the provision of financial products and services: long-term insurance and savings business, general insurance and health and fund management. Its business is managed on a geographic basis based on four regions: the United States, Europe, North America and Asia Pacific. The four regions function as six operating segments as both the United Kingdom and Europe regions are split into two operating segments. The UK region is split into the UK Life and UK General Insurance segments, which undertake long-term insurance and savings business and general insurance respectively. In Europe, Delta Lloyd is managed separately from the other European businesses. On February 17, 2010, the Company sold 35% holding in Sogessur SA. On February 24, 2010, the Company acquired River Road Asset Management.