On Tuesday, September 4th, Celebrity Chef Rocco DiSpirito will ring The Opening Bell at the New York Stock Exchange (NYSE) on behalf of Stand Up 2 Cancer, which returns to primetime for its third star-studded broadcast on September 7. DiSpirito, an advocate for healthy living and best-selling author of the upcoming "Now Eat This! Italian", is a Stand Up To Cancer Ambassador.
Watch a live webcast of The Opening Bell at 9:29 a.m. ET on September 4, 2012. The archive will be available shortly after the event.
Stand Up To Cancer (SU2C) -- a program of the Entertainment Industry Foundation (EIF), a 501(c)3 charitable organization -- raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. Stand Up To Cancer will air a live and commercial-free one-hour fundraising event, featuring performances by legendary recording artists and a live media bank with the celebrities answering calls and interacting with viewers through social media. Gwyneth Paltrow and Joel Gallen of Tenth Planet Productions will join Stand Up To Cancer's production team as the executive producers. This star-studded appeal continues to help build public support for groundbreaking translational research accelerating the delivery of new therapies to patients, getting them from the “bench to the bedside” as quickly as possible. SU2C brings together scientists from different disciplines across various institutions to collaborate. The one-hour fundraising event will be simulcast live and commercial-free this Friday, September 7 (8:00-9:00 PM ET & PT) on ABC, CBS, FOX, and NBC, as well as BIO, E!, ENCORE, HBO, HBO Latino, ION Television, LMN (Lifetime Movie Network), Logo, MLB Network, mun2, Palladia, SHOWTIME, Smithsonian Channel, STARZ, STYLE, TBS and VH1. Follow SU2C at http://www.standup2cancer.org | facebook.com/su2c | Twitter: @SU2C | Tune-in: http://youtu.be/7O_P_Fr4S1E.