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NYSE Euronext, Accion and Yelp Bring NYSE Big StartUp “Small Business Connections: Marketing Meets Microfinancing” Tour to NYC

08/23/2012

On August 23, NYSE Euronext (NYSE: NYX) will bring its NYSE Big StartUp "Small Business Connections: Marketing Meets Microfinancing" nationwide workshop tour to New York City. Hosted in coordination with Big StartUp partners Accion and Yelp (NYSE: YELP), the event will connect local business owners with two necessary resources for growing a business: social media marketing know-how and access to capital.
 
The New York City workshop will take place on August 23 at 6:30 p.m. at the New York Stock Exchange.  To highlight the tour, workshop presenter and local business owners Alex Rain and Zack Silverman of Kelvin Natural Slush Co. will ring The Closing BellSM, along with representatives from NYSE Euronext, Accion and Yelp.

 Watch the video of the ringing.

About NYSE Big StartUp "Small Business Connections: Marketing Meets Microfinancing" Tour
"Small Business Connections" is the first small business event tour from the NYSE Big StartUp, a nationwide job creation and business growth initiative that connects small businesses with established corporations, such as Yelp. Launched in March 2012, the NYSE Big StartUp program also integrates the Accion-NYSE Job Growth Fund. This program was started with a $1.5 million commitment by NYSE Euronext, which will provide small businesses and startups with the capital and support they need to grow.
 
The New York event is the fifth stop on the Small Business Connections tour following events in Tucson, Ariz.; Austin and San Antonio, Texas and Boston, Mass.
 
About the "Small Business Connections" NYC Workshop:
During the free workshop, Darnell Holloway, Yelp's Manager of Local Business Outreach, will advise small business owners on how to work with major social media platforms, providing strategies for engaging customers online and navigating the world of online reviews. Lending experts from micro-and small business lender Accion, which has provided nearly 13,000 loans in the New York area since 1991, will demonstrate how to develop a marketing strategy and finance marketing costs with an Accion microloan. Both Yelp business outreach staff and Accion loan consultants will be present to answer questions and offer personalized consultations to participants.
 
Additionally, Alex Rain of Kelvin Natural Slush Co. will share his experience and offer advice on how to use social media to grow a business. With the unique idea to start an all-natural slushie food truck, Alex relies heavily on social media and word of mouth to gain customers. A $25,000 loan from Accion helped Alex purchase and renovate a new cart to grow his business. Kelvin Natural Slush Co. currently has over 111 reviews on Yelp with an average 4.5 out of 5 star rating.
 
About Yelp
Yelp (NYSE: YELP) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway and Finland. Yelp had a monthly average of 78 million unique visitors in Q2 2012 (source: Google Analytics). By the end of Q2 2012, Yelpers had written more than 30 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Yelp's mobile application was used on 7.2 million unique mobile devices on a monthly average basis during Q2 2012. For more information, please visit http://www.yelp.com/ or send an email to press@yelp.com.
 
About Accion
As the largest and only nationwide micro- and small business lending network in the United States, Accion connects small business owners with the accessible financing and advice it takes to create or grow healthy businesses. Accion serving the East Coast and Online lends in New York City and offers business loans between $500 and $50,000 along with training, networking and other support services to hardworking entrepreneurs. Historically, Accion serving the East Coast and Online has lent over $132 million.
 
Since 1991, the five members of Accion's U.S. Network have collectively made over 44,000 loans, totaling over $320 million. Additionally, over 400,000 business owners across the nation have turned to Accion for financial and business advice via workshops, online tools, and one-on-one consultations. Globally, Accion (www.accion.org) is a pioneer in microfinance, reaching millions of individuals through its international network of partners. For more information on Accion in New York, please visit www.accionusa.org or call 646-535-2254.