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Teen Vogue Celebrates First-Ever “Back-to-School Saturday” Retail Holiday


On Wednesday, August 8, executives and guests of Teen Vogue will visit the New York Stock Exchange to celebrate a national shopping holiday: Back-to-School Saturday, taking place August 11, 2012.  On this day, the go-to source for style-conscious teens and 20-somethings is inviting consumers to shop the best of back-to-school fashion, beauty, and more.
To mark this occasion, Conde Nast President, Bob Sauerberg, Amy Astley, editor in chief of Teen Vogue and Jason Wagenheim, vice president and publisher will ring The Opening BellSM.

 Watch the video of the ringing.

About Back-to-School Saturday
The back-to-school shopping season is the second highest retail money maker, behind only the Christmas holiday season, and netted $68 billion in sales last year. Teen Vogue’s Back-to-School Saturday event on August 11 invites consumers to take advantage of exclusive discounts, giveaways, and more at dozens of retailers nationwide.
Teen Vogue has two dozen advertisers taking part, all of them reliant on the back-to-school season for revenue. Among the participants are Aéropostale, American Eagle Outfitters, Express, Guess, H&M, Maybelline New York, Pacific Sunwear of California, Quiksilver, Staples and Vans. Four brands sold by Procter & Gamble, the nation’s largest advertiser, will be involved: Cover Girl, Olay, Pantene and Tampax.