NYSE Calendar

The Hillshire Brands Company Celebrates Successful Spinoff from Sara Lee Corp.


On Tuesday, July 3, 2012, executives and guests of The Hillshire Brands Company will visit the NYSE to mark the occasion of Sara Lee (NYSE: SLE) becoming two independent pure-play, publicly-traded companies on June 28, 2012.

To mark this special occasion, Sean Connolly, Chief Executive Officer, Hillshire Brands, will ring The Opening BellSM.

 Watch the video of the ringing.

The Hillshire Brands Company, the new name for the North American business, will begin trading on the New York Stock Exchange on June 29, 2012 under the ticker symbol “HSH”.
The new name was inspired by the Hillshire Farm brand, which Sara Lee acquired in 1971.  Friedrich
(Fritz) Bernegger founded Hillshire Farm in New London, Wis., and his entrepreneurial spirit lives on in the company to this day.
After the spin-off, Hillshire Brands’ Foodservice division will continue to be known as “Sara Lee Foodservice.”  This brand name is well-known and respected throughout the industry for its full portfolio of meat and bakery items, including both front-of-the-house and back-of-the house brands.
On June 12, 2012, shares in D.E MASTER BLENDERS 1753, the Coffee and Tea business spin-off of Sara Lee Corp. opened for trading on NYSE Euronext (NYX) in Amsterdam under the ticker symbol “DE”.  The shares of D.E MASTER BLENDERS 1753 began trading on an “as-if-and-when-issued/delivered” (AIW) basis, which means that investors may purchase or sell D.E MASTER BLENDERS 1753 shares on the regulated market of NYSE Euronext with LCH Clearnet assuming counterparty risk and with initial settlement of trades on July 9, 2012.
Hillshire Brands Company (NYSE: HSH)
Hillshire Brands Company (NYSE: HSH) is the nation’s leader in meat-centric food solutions for the retail and foodservice markets.  The company generates nearly $4 billion in annual sales and has approximately 8,500 employees.  Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame.  The company, formerly known as Sara Lee Corporation, began trading under the “HSH” ticker symbol on June 29, 2012, following the successful spinoff of its international coffee and tea business.  For more information on the company, please visit www.hillshirebrands.com.