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Bud Light Kicks Off Super Bowl Weekend with NFL Experience Tailgate

02/01/2012


Anheuser-Bush InBev (NYSE-Listed BUD) visits the NYSE to ask:  "Who is the biggest fan?" The leading global brewer hosts a Bud Light Fan Camp Tailgate outside the NYSE in Experience Square to celebrate Super Bowl XLVI and promotes the launch of its new premium brand-Bud Light Platinum. In honor of the occasion, Executive Felipe Dutra, CFO of Anheuser-Busch InBev, rings The Closing BellSM, kicking off the first ever Bud Light Platinum "Flash Pop" Happy Hour which will take place on the floor of the exchange from 4 p.m. to 7 p.m.

 Click here to watch video of the ringing.

During lunch, from 11:00 a.m. to 2 p.m. EST, Bud Light takes their interactive, competition- based road show Fan Camp to the middle of Wall St. (i.e. Experience Square).  The Exchange community will show their team colors and have a lunch any football fan would crave, compliments of Bud Light, the official beer of Super Bowl XLVI.  All menu items will feature Bud Light in the recipes.  Fan Camp is Bud Light's interactive team building challenge that tests football skills and knowledge and always provides a good time.
 
The "Tailgate" will feature football games, like the cannon catch and precision pass, with football inflatables, product giveaways and live music. 
   
About Anheuser-Busch InBev (NYSE: BUD)
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD).  It is the leading global brewer and one of the world's top five consumer products companies.  A true consumer-centric, sales driven organization, AB InBev manages a portfolio of well over 200 beer brands that includes global flagship brands Budweiser®, Stella Artois® and Beck's®, fast growing multi-country brands like Leffe® and Hoegaarden®, and strong "local champions" such as Bud Light®, Skol®, Brahma®, Quilmes®, Michelob®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, and Jupiler®, among others.  In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico's leading brewer and owner of the global Corona® brand.  AB InBev's dedication to heritage and quality is rooted in brewing traditions that originate from the Den Hoorn brewery in Leuven, Belgium, dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, which traces its origins back to 1852 in St. Louis, USA.  Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 114000 employees based in operations in 23 countries across the world.  The company strives to be the Best Beer Company in a Better World.  In 2010, AB InBev realized 36.3 billion US dollar revenue.  For more information, please visit: www.ab-inbev.com

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