Kraft Foods Inc. (NYSE-Listed KFT) hosts a RITZ cracker tailgate outside of the NYSE to kick off Super Bowl weekend. In line with the revelry, NYSE floor traders and staff will toss their jackets and sport their favorite NFL team jerseys to work. In honor of the occasion, Nabisco Vice President Carlos Abrams-Rivera rings The Closing BellSM.
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You can also download this bell to your desktop:
1. Right-click on the download link
2. Select "Save Target As"
3. Select download location and save.
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From 11:30 a.m. to 2 p.m., the Exchange community will enjoy a festive, food-filled tailgate beneath the NYSE façade featuring football-themed games, RITZ cracker snacks, dips and appetizers, as well as other recipes featuring Kraft Foods products.
Passersby will be able to view Kraft Foods’ recently launched national TV spot from its RITZ brand, “Tailgate,” on a jumbotron on Broad Street. The “Tailgate” ad features a RITZ marching band playing a rendition of the song “Let’s Groove” by Earth, Wind & Fire, arranged by musician Wyclef Jean, and former NFL star Tiki Barber jumping into the fun at a football game tailgate. The new ad will also air during the CBS “Super Bowl Today” pre-game program, which will include an on-air tailgate featuring recipes with RITZ crackers, Kraft Foods’ number one cracker brand.
For great tailgate recipes and fun entertaining ideas, become a fan of RITZ at www.facebook.com/ritzcrackers.
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