Jumpstart and corporate sponsors Franklin Templeton Investments, The Pearson Foundation, Penguin Young Readers Group and the Sodexo Foundation visit the NYSE to highlight Jumpstart’s Read for the Record Campaign. In honor of the occasion, renowned children’s author, Eric Carle, rings The Closing Bell®. He is joined by James Cleveland, Jumpstart President; Bill Barke, CEO, Pearson’s Higher Ed Arts & Sciences; Chairman, Pearson Canada; Vijay C. Advani, Executive Vice President, Global Distribution, Franklin Templeton Investments; Jennifer Schwabinger, Vice President of Special Markets, Penguin Young Readers Group; Stephen J. Brady, President, Sodexo Foundation; and Lorie Almon, Chair of Jumpstart’s Eastern Region Advisory Board and Co-Managing Partner of the NY Office of Seyfarth Shaw.|
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Background on Jumpstart’s Read for the Record
Presented in partnership with Pearson, Jumpstart’s Read for the Record is a celebration of reading, community service and fun to raise awareness about the importance of reading with young children to ensure they learn crucial early language and literacy skills to succeed in school and in life.
On October 8th, Jumpstart’s Read for the Record will set out to break a world record as adults read the same book on the same day to more than one million children across the country. The campaign also raises funding to support Jumpstart’s yearlong work with preschool children in low-income communities where Jumpstart is working toward the day all children enter school prepared to succeed. The official campaign book for the 2009 Read for the Record is a special, limited edition of the Philomel Books classicThe Very Hungry Caterpillar, by Eric Carle.
The commemorative book includes a foreword with messages of support from Matt Lauer and Meredith Vieira of NBC’s TODAY Show, Tony-, Emmy- and Golden Globe-winning actress Mary Louise Parker, and entertainer, actor, author, recording artist, two-time Grammy Award winner, and NAACP Image Award winner, LL Cool J. Walmart stores nationwide are offering the official limited edition copy of The Very Hungry Caterpillar in support of Jumpstart's Read for the Record. All net proceeds from the book sales will be donated to Jumpstart. (Source: Jumpstart)