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Starwood Hotels & Resorts Worldwide Marks 75th Anniversary of the “Red Snapper”

10/05/2009


Starwood Hotels & Resorts Worldwide (NYSE-Listed HOT) visits the NYSE to commemorate the St. Regis New York’s 75th anniversary of the creation of the “Red Snapper” (Bloody Mary) cocktail. In honor of the occasion, President and CEO Frits van Paasschen rings The Closing Bell®. He is joined by Phil McAveety, Executive VicePresident and Chief Brand Officer, Starwood Hotels & Resorts; Paul James, St. Regis Global Brand Leader, The Luxury Collection and St Regis Hotels & Resorts; Paul Nash, General Manager, The St. Regis New York; Benjamin Sinclair, Director of Sales & Marketing, The St. Regis New York; Pedro Dias, Hotel Manager, The St. Regis New York; Maria Murillo, Director of Human Resources, The St. Regis New York; Lisa Potts, Regional Vice President, Starwood Hotels & Resorts; Robert Hermany, Senior Vice President of Operations, Starwood Hotels & Resorts, and two St. Regis Butlers, the icon and symbol of superlative service for the St. Regis brand.

 

Background on The St. Regis Hotel and the history of the Red Snapper (Bloody Mary)
Invented 75 years ago in the storied hotel, the Red Snapper, or Bloody Mary as it has come to be known, has been imitated and adapted endlessly by others throughout the years, but the original recipe still stands as one of the most beloved cocktails ever created.

In 1934, St. Regis bartender Fernand Petiot introduced the “Red Snapper,” which was soon to be known as the Bloody Mary. The famed cocktail was created when Serge Obolensky, a well known man about town whose penchant for vodka was in keeping with his aristocratic Russian background, asked Petiot to make the vodka cocktail he had in Paris . The formula was spiced up with salt, pepper, lemon and Worcestershire Sauce, but since “Bloody Mary” was deemed too vulgar for the hotel’s elegant King Cole Bar , it was rechristened the “Red Snapper”. While the name might not have caught on, the spicy drink most certainly did and over the years it has become the signature cocktail of the King Cole Bar.  (Source: Starwood Hotels & Resorts Worldwide)

The King Cole Bar is also home to the Old King Cole Mural, which has delighted patrons for decades and watched over many important events, most notably, the birth of the Red Snapper. In summer of 2007, The St. Regis unveiled the restored Old King Cole Mural. The puckish mural, painted by Maxfield Parrish in 1906, received a $100,000 cleaning which completely restored the beloved masterpiece to its original splendor. Adored by generations of New Yorkers and the hotel’s patrons worldwide, Old King Cole now looks out on visitors with a restored brilliance.

Combining timeless sophistication with modern luxury, the St. Regis brand is uncompromising in its commitment to excellence. Founded by John Jacob Astor with the landmark St. Regis Hotel,New York over a century ago, St. Regis is known for delivering an unrivaled dimension of luxury, bespoke service and refined elegance at the best addresses in the world. The brand plans to further its legacy globally and will unveil highly anticipated St.Regis properties in Atlanta- Buckhead, Baha Mar, The Bahamas, Bahía Beach, Puerto Rico, Bal Harbour and Deer Crest in North America, and in Buenos Aires, Costa Rica, Mexico City and Punta Mita in Latin America. In Asia, St. Regis has announced plans to open properties in Bali, Bangkok , Jakarta , Lhasa , Macao , Osaka and Tianjin . In the Middle East, St. Regis will expand in Cairo and Doha . Personalized service and amenities, enviable locations and luxuriously localized design are recognized worldwide as hallmarks of the St. Regis experience. For more information on St.Regis Hotels & Resorts, please visit www.stregis.com.

Starwood Hotels & ResortsWorldwide, Inc. (NYSE: HOT)
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and ElementSM.  Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.

 
Link to related URL : http://www.starwoodhotels.com/