PepsiCo’s Frito-Lay (NYSE Listed PEP) division celebrates new marketing campaign spotlighting local people and communities behind Lay’s potato chips. In honor of the occasion, Jack Wallace Sr. and Jack Wallace Jr. of Jack Wallace Farms in Edinburg, Texas, growers of potatoes for Lay’s Potato Chips since 1964, ring The Opening BellSM. They are accompanied by potato farmers Brian Kirschenmann of Kirschenmann Farms in Bakersfield, Calif. (fifth-generation potato farmer whose potatoes have gone into Lay’s Potato Chips since 1974); April Singleton of Singleton Farms in Hastings, Fla. (potato farming runs in the family and Singleton Farms has grown potatoes for Lay’s Potato Chips since 1982); Darrell McCrum of the Maine Potato Alliance in Mars Hill, Maine (a fifth-generation potato farmer who has grown potatoes for Lay’s Potato Chips for 23 years); and Brian Walther and Gary Walther of Walther Farms in Three Rivers, Mich. (brothers and third-generation potato farmers whose family’s potatoes have gone into Lay’s Potato Chips since 1975).|
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The marketing campaign, which launches on May 18, will include 30-second national and regional television spots featuring the potato farmers from California, Florida, Maine, Michigan and Texas that grow potatoes used in Lay’s Potato Chips. Additionally, the campaign will include national print advertising, on-pack messaging and 40,000 in-store displays customized for each participating state.
ABOUT FRITO-LAY NORTH AMERICA:
Frito-Lay North America is the $12 billion convenient foods business unit of PepsiCo, which is headquartered in Purchase, N.Y. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, www.fritolay.com, and the Snack Chat blog, www.snacks.com. (Source: Frito-Lay North America)