NYSE Euronext and WSJ co-host Executive Marketing Summit at the NYSE. In honor of the occasion, leading marketing executives ring The Opening BellSM.
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SUMMIT INFORMATION
Executives:
Michael Mendenhall, CMO, Hewlett-Packard Co. (NYSE: HPQ)
Mark-Hans Richer, CMO Harley Davidson, Inc.(NYSE: HOG)
Kara Swisher, Co-Executive Editor, AllThingsD.com
Dave Kansas, Author and Editor At Large, Fi Life
Roundtable discussion moderated by Suzanne Vranica, Columnist, the Wall Street Journal, with:
Irwin Gotlieb, Global CEO, GroupM
Miles Nadal, CEO, MDC Partners
Michael I. Roth, CEO, Interpublic Group
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Executive Marketing Summit Agenda
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| 8:00 a.m. |
Registration/Check-in |
| 8:30 a.m. |
Breakfast/Welcome from the NYSE and WSJ |
| 8:45 a.m. |
Tour of the NYSE |
| 9:30 a.m. |
Opening Bell Ceremony |
| 9:50 a.m. |
Marketing in Turbulent Times – Moderator, Suzanne Vranica, WSJ
Irwin Gotlieb, Global CEO, GroupM
Miles Nadal, CEO, MDC Partners
Michael I. Roth, CEO, Interpublic Group |
| 10:45 a.m. |
Creativity in Marketing
Mark-Hans Richer, CMO, Harley Davidson |
| 11:15 a.m. |
Break |
| 11:30 a.m. |
The CMO Challenge: B-to-B Marketing in a Digital Environment
Kara Swisher, Co-Executive Editor, AllThingsD.com Interview with:
Michael Mendenhall, CMO Hewlett-Packard |
| 12:45 p.m. |
Lunch
Dave Kansas, Author and Editor At Large, Fi Life
On January 27th, Dave released “The Wall Street Journal Guide to the End of Wall Street as We Know It.” The book makes sense of the financial crisis, revealing how it is affecting our financial lives and what steps we should take to inform and protect ourselves. |
| 12:30 p.m. |
Lunch/WSJ Interview with Newsmaker |
| 2:30 p.m. |
Conclusion |
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