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Pepperidge Farm, March of Dimes and Members of Grains Industry visit the NYSE to mark the Folic Acid Awareness Week and introduction of New Folic Acid Seal. In honor of the occasion, Pepperidge Farm President Pat Callaghan, accompanied by March of Dimes President Dr. Jennifer Howse and The Grain Foods Foundation President Judi Adams, ring The Closing Bell®.
Click the link below to view an archived webcast of The Closing Bell.
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The Folic Acid Seal
The folic acid seal is intended to quickly and easily identify those products rich in folic acid, like enriched grains, which are essential to having a healthy baby. Since the FDA issued the mandate, neural tube defects in the US have declined by nearly one-third, sparing some one thousand babies each year.
The Grains Industry Story
Three years ago, members of the baking and milling industries united to fight back against the low-carb craze that had captured the attention of the American public. Faced with lagging sales and a decline in consumption, the industry rallied with a heightened focus on innovation and education. In a few short years, the tide has started to shift in favor of grain-based foods thanks to new product introductions, public education and renewed consumer interest in bread and grains. For example:
- More than 1500 whole grain products were introduced in 2006 as compared to just over 700 the previous year* (Source: IRI and Mintel)
- Functional ingredients offering added nutrients, such as Omega 3s and folic acid, have fueled new product growth across the board and particularly in the bread aisle
- Consumer perceptions of grain-based foods have shifted dramatically with nearly 40% of adult consumers indicating that bread provides health benefits in 2007 as compared to only 12% in 2005** (Source: Harris Interactive, March 2007)
Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high quality foods and simple meals, including soup, baked snacks, vegetable-based beverages, and premium chocolate products, with annual revenues in excess of $7.8 billion. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," "V8," and "Godiva."
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