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NYSE magazine, October/November 2004

October/November 2004

Cover Story
It Takes a Salesforce
CEO Marc Benioff reveals the secrets behind salesforce.com and "the end of software as we know it."

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Table of Contents

Features
Cover Story It Takes a Salesforce
An on-demand model that views software as a utility "will change the way technology is bought and sold."
M & A Cross Pollinate
How hardworking companies reap the benefits of smart post-merger integrations.
Reinvention Changing the Food Chain
SYSCO CEO Rick Schnieders oversees the food-service provider's bold plan to overhaul its supply-chain system.
Risk Management The Road to ERM
Enterprise risk management is becoming a guidepost for well-run companies.
Corporate Profile In Charge
CEO Steve Odland has given AutoZone a tune-up. His tools: metrics and fiscal discipline.
Decision 2004 The Candidates
NYSE magazine invited President George W. Bush and Senator John Kerry to share their positions on issues such as the economy, jobs, taxation, trade policies and other important topics that concern our readers.