Representatives from Cycle for Survival, the national, high energy indoor team cycling event owned and operated by Memorial Sloan-Kettering Cancer Center, will visit the NYSE and ring The Opening Bell to highlight its upcoming nationwide events. Together with its founding partner, Equinox, Cycle for Survival raises money to fight rare cancers by funding critical research. Within six months of each Cycle for Survival event, every dollar raised is allocated to a Memorial Sloan-Kettering Cancer Center research initiative devoted to discovering new and more effective treatments for rare cancers.
Half of all people diagnosed with cancer suffer from a “rare” form of the disease, which includes such well-known types as pancreatic cancer, ovarian cancer, stomach cancer, and all pediatric cancers. Research into rare cancers is often underfunded, which means patients may have limited treatment options. In the past six years, Cycle has raised more than $22.7M and directly funded 53 clinical trials and research studies.
This year, Cycle for Survival is taking place at founding partner, Equinox, clubs in 10 locations nationwide beginning on February 2nd continuing through March 3rd. These include: Boston (MA), Chicago (IL), Coral Gables (FL), Greenwich (CT), Long Island (NY), Los Angeles (CA), New York City (NY), San Francisco (CA), Summit (NJ), and Washington DC.
Cycle for Survival 2013 corporate sponsors include: ICAP, Smart Water, Akin Gump, Pedersen, Empire, The Next Generation Foundation, Pfizer, Odwalla, AOL, The Huffington Post, Salesforce Marketing Cloud, Laura Mercier Ovarian Cancer Fund, United Therapeutics, and FKB.
Thursday, January 24, 2013
NYSE Security Checkpoint/Tent at corner of Exchange Place and Broad Street
9:00 a.m. Media escorted into the building for bell ringing
9:30 a.m. The Opening Bell rings
Media interested in covering the bell ringing MUST contact Annmarie Gioia at 212-656-5437 or firstname.lastname@example.org
Photos available via Associated Press/New York (212.621.1902), Reuters America (646.223.6285), Getty Images (646.613.4141), Bloomberg Photo (212.617.3420), European Press Agency (917.670.1323), and Insider Images. The Opening Bell (starting at 9:25 a.m.) feed is available via Encompass loop #4009. Media seeking footage via The Switch should contact NYSE Broadcast at 212.656.5483.
For photos and video of the bell ringing, connect with NYSE Euronext on Facebook (NYSE Euronext), YouTube (nysetv1), and Twitter (@NYSEEuronext), #NYSEBell.
About Cycle for Survival
Cycle for Survival is a national, high energy indoor team cycling event that is owned and operated by Memorial Sloan-Kettering Cancer Center. Together with its founding partner, Equinox, Cycle for Survival raises money to fight rare cancers by funding critical research. Within six months of each Cycle for Survival event, every dollar raised is allocated to a Memorial Sloan-Kettering Cancer Center research initiative devoted to discovering new and more effective treatments for rare cancers. In the past six years, Cycle has raised more than $22.7M and directly funded 53 clinical trials and research studies. Join the battle. Find out more at www.cycleforsurvival.org
, or follow Cycle for Survival on Facebook, Twitter and YouTube.
About Memorial Sloan-Kettering
Memorial Sloan-Kettering Cancer Center is the world’s oldest and largest private institution devoted to prevention, patient care, research, and education in cancer. Our scientists and clinicians generate innovative approaches to better understand, diagnose, and treat cancer. Our specialists are leaders in biomedical research and in translating the latest research to advance the standard of cancer care worldwide. For more information, go to www.mskcc.org
Equinox Fitness Clubs operates 55 upscale, full-service facilities in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas, and Washington, DC. The company offers an integrated selection of Equinox-branded programs, services, and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel, and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership, and results. www.equinox.com