On Wednesday, August 8, executives and guests of Teen Vogue
will visit the New York Stock Exchange to celebrate a national shopping holiday: Back-to-School Saturday
, taking place August 11, 2012. On this day, the go-to source for style-conscious teens and 20-somethings is inviting consumers to shop the best of back-to-school fashion, beauty, and more.
To mark this occasion, Conde Nast President, Bob Sauerberg, Amy Astley, editor in chief of Teen Vogue and Jason Wagenheim, vice president and publisher will ring The Opening Bell.
About Back-to-School Saturday
The back-to-school shopping season is the second highest retail money maker, behind only the Christmas holiday season, and netted $68 billion in sales last year. Teen Vogue’s Back-to-School
Saturday event on August 11 invites consumers to take advantage of exclusive discounts, giveaways, and more at dozens of retailers nationwide.
Teen Vogue has two dozen advertisers taking part, all of them reliant on the back-to-school season for revenue. Among the participants are Aéropostale, American Eagle Outfitters, Express, Guess, H&M,
Maybelline New York, Pacific Sunwear of California, Quiksilver, Staples and Vans. Four brands sold by Procter & Gamble, the nation’s largest advertiser, will be involved: Cover Girl, Olay, Pantene and
Wednesday, August 8, 2012
NYSE Security Checkpoint/Tent at corner of Exchange Place and Broad Street
9:00 a.m. Media escorted into the building
9:30 a.m. The Opening Bell rings
Media interested in covering the bell ringing MUST contact Annmarie Gioia at 212.656.5437 or firstname.lastname@example.org
Photos available via Associated Press/New York (212.621.1902), Reuters America (646.223.6285), Getty Images (646.613.4141), Bloomberg Photo (212.617.3420) and European Press Agency (917.670.1323). The Opening Bell (starting at 9:25 a.m.) feed is available via Ascent loop #4009. Media seeking footage via The Switch should contact NYSE Broadcast at 212.656.5483.
For photos and video of the bell ringing, connect with NYSE Euronext on Facebook (NYSE Euronext-Official Site), YouTube (nysetv1), and Twitter (@NYSEEuronext), #NYSEBell.