| Journal Communications, Inc. operates through three business segments: publishing, broadcasting and corporate. The Company's publishing segment consists of the Milwaukee Journal Sentinel, which serves as the daily newspaper for the Milwaukee metropolitan area, and several community newspapers and shoppers in Wisconsin and Florida. As of December 26, 2010, its broadcasting segment consists of 33 radio stations and 13 television stations in 12 states and the operation of a television station under a local marketing agreement. The Company's interactive media assets build on its publishing and broadcasting brands. The Company's corporate segment consists of unallocated corporate expenses and revenue eliminations. |