| Harte-Hanks, Inc. (Harte-Hanks) is a worldwide direct and marketing company that provides direct marketing services and shopper advertising opportunities to a range of local, regional, national and international consumer and business-to-business marketers. The Company operates in two segments: Direct Marketing, which operates both nationally and internationally, and Shoppers, which operates in local and regional markets in California and Florida. Direct marketing services consist of specific industries or markets with services and software products tailored to each industry or market. During the year ended December 31, 2010, Harte-Hanks Direct Marketing represented 70% of the Company's total revenues. Harte-Hanks Shoppers is an owner, operator and distributor of shopper publications. During 2010, Harte-Hanks Shoppers accounted for approximately 30% of the Company's total revenues. On August 31, 2010, the Company acquired Information Arts (UK) Limited. |
