| China Mass Media Corp. (CMM), formerly China Mass Media International Advertising Corp., is a television advertising agency in the People's Republic of China. The Company is principally engaged in advertising agency services, in which the Company purchases and sells advertising time slots on national television channels, including five channels of China Central Television (CCTV), to its customers to allow them to reach a large audience across China. CMM also provides sales and marketing services to CCTV for special sport events on an ad hoc basis and provides advertisement production and public service announcement sponsorship services to its customers. The Company conducts all of its business through Universal International Advertising Co., Ltd. (Universal), an operating subsidiary in the People's Republic of China. CMM offers a range of integrated television advertising services, including advertising agency services and production and sponsorship services. |
