| AEGON N.V. (AEGON) is a holding company. The Company is a provider of life insurance, pensions and asset management. AEGON's businesses focus on life insurance, pensions and asset management. AEGON is engaged in accident, supplemental health, general insurance, and some limited banking activities. AEGON's established markets are the United States, the Netherlands and the United Kingdom. As of December 31, 2010, AEGON was presented in more than 20 countries in the Americas, Europe and Asia. The Company's geographic segments include the Americas, which include the United States, Canada, Mexico and Brazil; the Netherlands; the United Kingdom, and New markets, which include Hungary, Spain, the People's Republic of China, Poland, India and a range of other countries. On April 1, 2010, AEGON completed the sale of its funeral insurance business in the Netherlands to Dutch investment firm Egeria. |